DRIMER ESPACIO ARTESANO

DRIMER ESPACIO ARTESANO
05/09/2017 Magicmd

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HOSTELERÍA

Cliente: Init Advanced

Trabajo: Branding, tipografía personalizada

El propietario de una cafetería de Valladolid quiso renovar todo el concepto e imagen de su negocio. Convirtiéndolo en un espacio moderno y exclusivo con toques vintage.

La marca está presente por todo el establecimiento sobre distintos soportes y encaja bien con el diseño del local. Creando así un emblema fácil de recordar para los clientes, que lo asocian con un espacio de productos artesanos y de calidad.

Hospitality

Client: Init Advanced

Work: Branding, customized typography

Identity and graphic image for a modern retail space: a specialty coffee cafetería with local and artisan bakery, brewery, etc. Products. The location, in the very heart of Valladolid old town is focused on mid to high purchasing power customers, treading the path between modern/hipster and family-oriented.

My work was part of a major renovation of the location, which was previously focused on an older concept Spanish cafeteria.

The graphic created for this customer comprised four coffee cups as seen from above, representing a cozy place where you can have coffee (or beer) with friends. The name was written using a customized font type, focusing on simplicity and clarity of reading.