HORECA
Cliente: Bodegas Chivite
Trabajo: Branding, packaging, restyling
Diseño restyling para la gama Gran Feudo Edición Limitada, enfocada hacia la restauración. La idea era dotar a la gama de un diseño más vistoso que el anterior, con más identidad. Fácil de recordar visualmente, y respetando el estatus de “Edición Limitada”. Atrayente para un rango de edad más amplio.
HORECA
Client: Bodegas Chivite
Work: Branding, restyling, packaging
I was given very clear guidelines for this project. It had to relate to the previous design: color range, two-part label and a certain classic feel without looking outdated. With a dash of newfound freshness and dynamism. I looked for the best possible combination of elements what included all those guidelines. The upper part, more classic, with a sigil-like design as a vehicle for identity and heritage, and a retro-style bottom part where text-heavy feels more practical.
